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Article: Classic Charm : New Crewnecks

Classic Charm : New Crewnecks
Product launch

Classic Charm : New Crewnecks

Indulge in our meticulously crafted Shetland Wool jumpers hailing from the Scottish highlands. 

Designed for everyday luxury, our crewnecks redefine the ordinary with an intricate circular knitting technique, ensuring a flawless fit and unparalleled comfort. Using this streamlined manufacturing process also means our knitwear is made in one piece with less waste. Crafted from super-soft Shetland Wool, celebrated for its natural temperature regulation and itch-free properties, our jumpers become an essential year-round companion. 

Popular for many reasons, our Shetland knitwear items are brushed using a teasel-brush for a fluffy texture to not only soften the handle, but also provide itch-free wearability. The unique colours we offer make choosing your favourite shade a little difficult, but be sure to know that they are great for layering under outerwear, and also ideal for wrapping around your shoulders when you are up to temperature. The right piece of knitwear can look great tied over the shoulder to provide a lift to any outfit, much like a scarf or beanie hat.

Our latest releases boast an updated colour palette inspired by confectionary treats for plains and playful stripes, introducing a touch of charm into every outfit. From navigating the working week to embracing festive fun, our jumpers seamlessly transition from office to weekend casual. Pair them with a button-down shirt and chinos for weekdays, or partner up with denim and a winter coat for a cosy winter outing.

Sheepish about washing knitwear? 🐑

Fear not, as less is more when it comes to caring for this wardrobe essential. A few recommendations to help ensure your garment lives a long and happy life:

🧼 Ideally hand-wash inside out with wool-specific detergents 

🧺 Dry your knitwear flat

🪒 Take a moment every few wears to remove pills using a sweater comb

🧖‍♂️ Alternatively, opt for infrequent dry-cleaning

Remember, it is designed to be worn and cherished for years to come.

 Produced in limited quantities, see our knitwear range here

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