Our Story

About our brand

Coconut Residence is a menswear brand established in London. Our name evokes the idea of our creative sanctuary, a serene retreat rooted in the elegance of tropical modernism - where slow living and creative expression unfold with ease. The brand is an effortless extension of this world, worn both in residence and on thoughtful journeys beyond.

Our Ethos

Designed For Longevity


We make elevated, ready-to-wear clothes that combine superior craftsmanship, understated luxury, and everyday wearability, expressing a quiet confidence.

Our Founder


Coconut Residence was founded by former menswear buyer, Veeraj Haria-Shah.

Trained in formalwear, with a career spanning some of the most influential British brands of the day, Veeraj founded his own brand in 2020. Coconut Residence has formed into an exciting London-based brand with an international reputation and clientele.

As a brand, we take great pride in curating menswear items to cherish for whatever your journey. From the working wardrobe to travelling to warmer climes, or spending time off-duty in the tropics, our philosophy is to dress as if you have plans even if you don't.

A Story In Everything We Do


As a brand, our vision is to weave modern British style with a worldly, contemporary elegance — creating enduring menswear items that carry soul, creativity, and character in every stitch. 

Guided by a quiet confidence in quality and craftsmanship, every item is thoughtful, distinctive, and made to serve as a 'modern artefact' for your wardrobe.

Coconut Residence is a brand for those who seek substance with their style, and something just a little off the well-worn path.

High-Quality Materials

Sourced from Italy and Portugal

Some Other Thoughts