Pondicherry Indigo Shirt - Denim

£95 £120
Color: Indigo Denim

Studio Notes

Denim is usually defined by its indigo-coloured warp thread and white weft thread. When designing our Indigo denim shirt, we wanted to create something versatile enough to be worn at anytime of the year and for many years. The right denim shirt has the ability to give the appearance of being both casual and practical, whilst also pairing elegantly with tailoring.

The Greek word indigo gives its origin away: it simply means 'the Indian' or 'from India'. The rare commodity blue dye derived from the 'Indigofera' plant, which is also indigenous to the tropical climates of West Africa (in particular Nigeria and Mali) has been used for thousands of years to dye clothes and fabrics.

Our premium cotton denim is produced by a third generation family business dating back to the 1930s, based in Puglia, Southern Italy.

In order to create a shirt perfectly balanced for the modern wardrobe opted for a 225gsm/3x1 twill, using a traditional treatment of stone washing, historically using pumice stones to give a desirable finish. The wash not only allows for a measure of consistency, but also allows the shirt to develop a further and unique patina over time.

The Pondicherry Indigo shirt pattern has been developed to blend a slightly tailored yet relaxed fit and is a part of our unisex offering. The back is darted to enhance shape and a longer, curved hem allows a more comfortable fit when tucked in or worn un-tucked. Each shirt has been hand cut and produced following an eighteen step manufacturing process in Tuscany.

We use Indonesian mother of pearl buttons on the front placket and cuffs.

A perfect option for a staple and versatile shirt, whether that is working from home or away. Pair with our Sanskrit Signature Sweatshirt or our Zero-Waste Harlesden Crewneck.


Origin: Tuscany, Italy

Content: 100% Cotton-Denim, Mother of Pearl buttons from Indonesia

For every item sold we will donate meals to feed four people in need.

This is a part of our pledge in support of The Felix Project to alleviate food poverty by preventing food waste. Find out more here.

Our toucan collar is a more unique twist on the Nehru (granddad) collar for a more elegant silhouette. The Pondicherry shirt pattern has been developed to blend a slightly tailored yet relaxed fit. The back is darted to enhance shape and a longer, curved hem allows a more comfortable fit when tucked in or worn un-tucked.

  • Fits true to size - those in-between sizes should take the smaller size
  • Tailored and relaxed fit
  • Small (UK/US Collar 15)
  • Medium (UK/US Collar 15.5)
  • Large (UK/US Collar16)
  • XL (UK/US Collar 16.5)
  • XXL (UK/US Collar 17)


  • Made in Tuscany, Italy
  • Cut by hand
  • Toucan collar
  • Indonesian mother of pearl buttons
  • Single cuff
  • Curved tail hem
  • Sanskrit embroidery on hem
  • Gusset detail
  • Darted


Care Instructions:

  • Wash inside out with a mild soap at 30°
  • Use a normal spin cycle and air dry
  • Iron at a medium temperature avoiding the buttons, use a steamer or steam function to increase softness and press out creases
  • Do not bleach or tumble.
  • Alternatively dry clean.



The meeting of industrial designers Charles and Ray Eames and Jawaharlal Nehru inspires the background to our collection. They form a modern interpretation of what three visionary pioneers may well have worn to their inspired meeting today, possibly under a coconut tree sipping masala chai.

Jawaharlal Nehru, the first prime minister of the newly independent nation-state of India, invited the Eames’s to help provide a catalyst of change, newness and creativity for the developing country. The Eames’ were enlisted to assist with this challenge, along with a host of other scientists, engineers, designers, and architects from Europe and North America. Their frequent travel throughout the 1950s and 60s sparked a global fascination with non-west design, in film, architecture and exhibition. The Eames Report was the first attempt by a developing nation to utilise design principles as a tool for national regeneration. The many bright children seen in the villages inspired the report; curious, open, active, beautiful young people with tremendous potential.

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